Art Marketplace Archives - Howard Winston

It blows my mind how printing technology has evolved. I love the power of paint on canvas, and I suppose it will always live on. Photography tried to kill it over 100 years ago but as though it were some sort of life form it evolved and survived. But archival printing on canvas offers a new approach to the old fashion single object hand painted object.

The first canvas print came from the printer a few weeks ago. I took a picture to illustrate scale. Please note that due to lighting conditions with my cell phone snapshot the colors are not exact.

print on canvas — “A Solution to a Problem” print

This is the first of a group of work that I want to make to target the interior design market. That sounds rather commercial and it is. There is no reason why people in offices, commercial spaces, or residences should be in an insipidly decorative box. I know from my experiences lightly stimulating color and pattern can feed the mind. Here is an article related to art in offices expanding this idea.

The title, A Solution to a Problem, is a reference to the acceleration of motivation that occurs when a challenge (business or life) is met with a possible solution.

The archival print medium can provide a high quality art object yet can be replicated. I think of it as though it is a piece of furniture. And I don’t think that’s a bad thing. Below is this image flat on.

Thank you for taking the time to read this update as I continue to roll out my art business.

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This post is yet another rambling bit of nonsense making no claims of sagacious insight, so you are now warned.

First two unrelated thoughts which could make great sayings on coffee mugs, although the coffee mugs would have to be rather large.

Very large coffee mug one: One thing that I keep telling myself is that an artist doesn’t “draw” the model but rather “interprets” the model.

Very large coffee mug two: Art historians present lectures about how art changes through time. But art doesn’t change. The customer does.

Now some thoughts as to the types of people who bother to look at art objects or what ever creative product is in front of them. And more importantly how they see the object. To illustrate the concept I have created a beautiful diagram because you can never go wrong if you have a beautiful diagram to make something sound important. I sincerely hope there are no spelling errors in this diagram because I am too lazy to re-do it.

types of people who look at art — Types of People Who Look At Art

Obviously there is a wide amount of overlap in these groups, but for now let us assume this orderly structure (since humans generally love orderly structures) consists of five discrete buckets. The categories are determined by what each group thinks when looking at an art object.

Art Collectors would say “Could I buy this?”
Art Professionals (academic instructors, museum personnel, etc.) would say “Could I verbalize and curate this?”
Art Dealers of course would say “Could I sell this?”
Art Makers would say “Could I make this?”
People who are simply curious would say “Huh?”

Well so much for that. The system works great if everyone stayed in their bubble.

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Category: Art Marketplace

A Solution to a Problem

Useless Information Regarding Art That Is Actually Quite Useful